Book Review – The Sell by Fredrik Eklund

June 3, 2015

I’m a big fan of Bravo’s hit TV show Million Dollar Listing New York.  Like its star real estate broker, Fredrik Eklund, I too travelled to New York for the first time when I was 10 and fell in love at first sight.  Not only was I captivated by my urban surroundings, but I was also enamored by all the characters I came into contact with (notably, a waiter at an Italian restaurant who made me my first Shirley Temple and kissed my hand).  I knew after that trip that I would live in New York one day.  Admittedly, my biggest fantasy in life is to own a multi-million dollar property in New York like the ones I see featured on the show.  When I heard of Fredrik’s book, The Sell – The Secrets of Selling Anything to Anyone, I immediately headed to Warwick’s in La Jolla to buy a copy.  I finished reading it during a long weekend trip relaxing in Palm Springs.

A picture of The Sell by Fredrik Eklund.

As a fan of the show Million Dollar Listing, I’m well acquainted with Fredrik’s voice, mannerisms, and yes, his high kick.  This served me well while reading the book.  The book was written in a way that made me feel like Fredrik was talking directly to me.  And at times, he was even whispering secrets in my ear.  I could hear his Swedish accent cheering me on, I could see all his cute facial expressions, and of course, I could envision all the high kicking.

Many of the major ideas and themes in The Sell are ones that most successful people are already well aware of.  For example, he explains how you should find a superstar in your field to serve as a mentor.  And that you need to take care of your body with good exercise, sleep, and diet habits.  However, there was one major theme in the book that really struck a chord with me.  It’s the idea that in order to be successful we should never water down our true personalities, but rather, let our uniqueness shine through.  That contrasts what I had always been told – to act “professional” when in a professional setting.  Fredrik argues to never separate your true self from your professional self.  Instead, you should have fun, be yourself, and stand out.  It’s so simple but so brilliant!

I found that the real gems of the book were in the details.  In fact, I took notes while reading because I knew I wouldn’t remember them all.  Scratched down on a piece of paper are items such as:  Find an energizing song to use as your wake-up ringtone, invest in your wardrobe and buy a big watch, outsource your chores because time is money, always give a sales pitch in a fabulous setting/location.  My list goes on and on and I intend to give each item a shot.

Overall, I found The Sell to be a playful and motivating read.  Fredrik is truly one-of-a-kind and it was a great experience to get into the mind of such a highly successful person.  I give The Sell 5 high kicks!

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